Jeff Henriquez Business Tips » Marketing http://www.jeffhenriquez.com Business Tips and Financial Advice from Jeff Henriquez Wed, 18 Jan 2012 16:59:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 DOING BUSINESS TIPS COMPETITION ANALYSIS http://www.jeffhenriquez.com/doing-business-tips-competition-analysis.htm http://www.jeffhenriquez.com/doing-business-tips-competition-analysis.htm#comments Sat, 27 Aug 2011 08:41:45 +0000 Hector Barbera http://www.jeffhenriquez.com/?p=798
LONDON, ENGLAND - MARCH 28: Prime Minister Da...

DOING BUSINESS TIPS COMPETITION ANALYSIS

One important step before you start a business is analyzing business competition / competitor analysis. You should review the literature of the competitors, to see how they represent their business and what kind of public image is built. Often the business literature includes mission statement and also identify their specific products and services. James W. Hart, a marketing expert, offers tips competition analysis that includes measures such as the following:

  • as customers with enough money. Phone a competitor in your area and speak with a representative from the company as you are the potential prospects who are looking for information. You can inquire with the formula 5WH (Who, What, When, Where, Why and How) to provide intelligent questions and get answers about the strengths and weaknesses of your competitors. One of the most important thing to succeed you have to do is make them send their sales & information package to you, where the package will be explained about their products and services. Your competitors business literature will tell you in detail about their public image, and besides that you can learn the strengths and weaknesses of products and services they offer in detail. Make sure you also learn how they handle calls from customers, processing information requests, and how long the inquiry is ultimately up to your hands. Can you offer a better communication system? How to display business cards from them? Small things like this can give you an idea of ​​your own strengths and weaknesses, so it can be determined whether you can compete with them or not. Are you going to compete on price or service better?

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/doing-business-tips-competition-analysis.htm/feed 0 Use Emotional Marketing in Your Business? http://www.jeffhenriquez.com/use-emotional-marketing-in-your-business.htm http://www.jeffhenriquez.com/use-emotional-marketing-in-your-business.htm#comments Sat, 21 May 2011 03:14:37 +0000 Hector Barbera http://www.jeffhenriquez.com/?p=646 DSC_3281

 

Some time ago we saw how important it is to use sensory marketing your business to awaken the senses in your client. Another type of marketing is just as good and key to increased sales and differentiate yourself from your competition, we are certainly talking about Emotional Marketing.

All people are emotional beings, ie most of our decisions are made emotionally and then very likely to try to justify rationally.

A most moving minor product price

Emotional Marketing

Knowing this, we must develop a strategy to exalt the consumer’s emotions and make up our level of sales.

So … How to use emotional marketing on our behalf?

You have to determine who your target customer and what you’re looking to satisfy needs and desires with your product.
Make a script to use phrases or words based on the emotions they’re waking up in your client. It is important that this part also use words that suit according to your target audience, nothing will be quite formal you if your target audience is young people for example.
Analyze which phrases are the ones you work and repeat them constantly, recalls a client excited about your product is a sure sale will also likely recommend.
It is very important to understand our client, generating empathy and make you feel good, but why a customer will want to return to my store if you do not feel well.

Products that I personally like the emotions aroused are: video games, weight loss products including health clubs, beauty products, spa and hair salon, clothing and entertainment.

Which products have attracted a big thrill for you?

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/use-emotional-marketing-in-your-business.htm/feed 0 5 Ideas to Attract New Customers to Restaurant http://www.jeffhenriquez.com/5-ideas-to-attract-new-customers-to-restaurant.htm http://www.jeffhenriquez.com/5-ideas-to-attract-new-customers-to-restaurant.htm#comments Thu, 24 Feb 2011 04:02:32 +0000 Anna Rezi http://www.jeffhenriquez.com/?p=545 5 Ideas to Attract New Customers to Restaurant

You have a great restaurant with a regular cliental, but things seem to be a bit of a standstill. Without new business your restaurant won “t growth. That it will hold ita’s own but is in it every entrepreneurs dream to grow and earn more profits? To grow, you need to get new customers to the restaurant, which just takes some creativity. Here are 5 ideas to try.

1. Gift An easy way to acquire new customers is to offer gift certificates. The usual cliental will quickly buy a gift certificate for a friend or relative.

This means that when their friend or relative visiting the restaurant has the opportunity to build a new long-term customer. Itâ’s rather like a referral. Remember when a customer comes bearing a gift card to give them that little extra to convert them to a common.

2. Happy Hour Happy hour is no longer a rich and famous activity. Many employees like to relax after a busy day before heading home and the best way to do this is by popping into your favorite restaurant for happy hour.

Besides cocktails, you “ll want to make a lot of finger foods to munch on. Veggies and dip, chicken fingers, chips, nachos are all great foods to serve at happy hour.

You may also want to offer a special meal discounts for those who have come for happy hour. Remember lots of happy hour participants dona’t have a family to go home and take up the discount just to save having to go home and cook. Happy hour is a great way to build a long term customer.

3. Hotels Attractions If a restaurant near a holiday or as does not have its own restaurant, cut a business deal with the property owner to operate on site. Discount coupons works well. You can also do some cross-marketing with nearby attractions. In fact, across the market with hotels, inns, motels, and attractions that are within a 5 mile radius.

If there is a bus tour that covers your neighborhood market through them. A ferry that brings people to a part of the forest, make sure that the market on board. Tourist Industry is also a good place to market your restaurant.

4. Competitions People love free stuff, and they love competition. Itâ’sa great way to get some media coverage and attract new faces. Run competition, so it is not obligated to buy anything, but that it encourages them to come check your entry.

You can also run a competition to get their meal for free or win a gift card. Choose prizes that has them coming back. Become a sponsor of a contest that a media outlet runs to get free advertising and exposure, or participate in fairs and exhibitions. Get as much exposure as possible.

5. Customer Service The easiest and most as way to attract new customers, with customer service. So often these days is horrid customer service representative. The operations recognized the power of customer service is a step above the competition.

Customer service goes beyond friendly and helpful staff, but this is very important. It means having a comfortable place for guests to wait for a table instead of stuck in an input. Maybe a table in the bar with Diapers to munch on or a nicely laid out sitting area away from the door. That means proper lighting, mood and atmosphere. That does not mean that the customer always waiting for a table. That does not mean rushing customer.

Take a look at the overall customer service and see what improvements you can make. You “ll be pleasantly surprised by the result when the word gets out there.

Follow these 5 tips and see cliental grow and restaurant good.

Possibility Related Posts:

  • 8 Internet Business Ideas
    Many people today are attracted to business in the network or Internet business. And with good reason because the site offers opportunities are vir...
  • Business Ideas 2011 Part II
    As independent companies will be increasingly required to have a website to promote themselves, and create a good impression on consumers. Reason, an...
  • DOING BUSINESS TIPS COMPETITION ANALYSIS
    DOING BUSINESS TIPS COMPETITION ANALYSIS One important step before you start a business is analyzing business competition / competitor analys...
  • Use Emotional Marketing in Your Business?
    [caption id="" align="alignright" width="373" caption=""][/caption]   Some time ago we saw how important it is to use sensory marketing...
  • Choosing The Right Stock Broker
    One of the best decisions you can make when expanding your investment portfolio, is to put the thought in commodity trading. There are many people...
]]> http://www.jeffhenriquez.com/5-ideas-to-attract-new-customers-to-restaurant.htm/feed 0 Business Focused to Win The Female Market http://www.jeffhenriquez.com/business-focused-to-win-the-female-market.htm http://www.jeffhenriquez.com/business-focused-to-win-the-female-market.htm#comments Sat, 29 Jan 2011 05:00:21 +0000 Cathilin Albern http://www.jeffhenriquez.com/?p=413 business woman

It is said that women should not be understood but to love them. Are known to win the heart of a lady requires great sensitivity. But the fact is that selling a product is a task that requires a true commercial genius.

And is that according to studies, the female market has enormous power to decide the timing of purchases is even greater when they are not accompanied by a man. Learning to win and attract women has been the subject of numerous marketing conferences are increasingly seeking to understand and satisfy the tastes and demands of a high potential segment.

Some of the major factors that have driven businesses to focus on the female segment is the fact that the percentage of economically active women has increased which in turn causes a diminishing dependence on the husband to make consumer decisions.

Over 60% of women work and become mothers at a time, successfully play both roles, which gives them greater participation in important household decisions ranging from buying a house or a car to the acquisition of less relevant items. For this important reason, businesspeople must learn to “understand” and “communicate” the message in terms more focused marketing to the female market and develop businesses that attract more and more the power consumption of the ladies:

* Primarily, women are more attracted to aesthetic details. Unlike men who are more inclined to the functional. Hence, designers of articles taken this trend into account increasingly to attract the ladies.

* Women are attracted to do with the welfare, health and relaxation. Hence, many businesses have been created around these lines like: SPA centers, gyms, yoga centers, nutrition sites, food and health drinks, vitamins, etc..

* Also the ladies are very motivated by family issues, hence business services that promote family unity, communication and healthy development of children will be ideal for them as family entertainment centers, tutoring centers, day care , family counseling, etc.

* Another important aspect is that the modern woman is more practical and time is scarce, so all you have to do with information that will help you solve your busy lifestyle and make it simple, be a success!. Tips, tips, magazines and home solutions whether in newspapers, magazines, radio, TV or any other means shall be served effectively by the female segment.

* Definitely can not miss everything about image, clothing and footwear. This is probably one of the lines of products with higher demand from the ladies because they dress well, look good and look beautiful is something for them simply “priceless.” If you see a pair of shoes you love and are able to buy it, surely will!

* And what about beauty. All you have to do with skin care, hair care, perfume and preservation of youth are businesses with great potential. For one thing, the developers of cosmetic companies invest any money in research and development of products for women. From lipsticks to sophisticated cream to cool the skin during the night, to nail polish, everything from every perspective is unlimited business potential.

Since then, the creation and / or business transformation to more effectively attract the female market requires a planned strategy wisely. For one thing, banks now offer accounts and credit cards exclusively for women. Electronics manufacturers now offer washing machines, coffee makers and irons with new, modern and eye-catching designs that appeal to them.

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/business-focused-to-win-the-female-market.htm/feed 0 10 Tips to Triple your Sales http://www.jeffhenriquez.com/10-tips-to-triple-your-sales.htm http://www.jeffhenriquez.com/10-tips-to-triple-your-sales.htm#comments Sat, 22 Jan 2011 05:00:23 +0000 Cathilin Albern http://www.jeffhenriquez.com/?p=411 sales

How much would you give to triple your sales from this month, What impact on your profits would be more effective in closing business?

Sell more, is possible.
Today I share at least 10 surefire tips to increase your revenue by improving sales.

Regardless of the size of your business, we might say that the formula for selling more is reduced to a series of small actions that can give you great results:

1. Increases the frequency of visits to your current customers. To make further orders at first you should increase the frequency of visits to your clients. A couple of visits or calls over a month could make the difference between 5 and 7 orders orders. Multiply it by the number of clients in your portfolio and you will soon see major differences.

2. Get new customers. Every month you should consider a strategy for adding new customers to the portfolio. Prospecting leads, make phone calls and getting information about your company and products may mean adding new valuable customers.

3. Implements attractive promotions. The difference between good and poor promotion promotion is that the former is strategically designed to generate more sales with very little extra investment. Common strategies include slightly increase the price of some products to offer a “discount” to your client or “second half price” or “2×1.”

4. Provides additional benefits for larger purchases. If your client usually asks for 25 pairs of shoes you can offer this month for every order of 40 pairs, you giving her a free polishing kit. Obviously the gift must have a minimum cost is used as bait for a larger order and a good incentive can easily increase your orders.

5. Transfer the benefits to your customers. Negotiate, negotiate, negotiate! Always be negotiated. If you distribute a product line, you should also sell you as a customer to your suppliers and get extra benefits with them. Ask gifts for the purchases you make, discounts or additional value added, using these to transfer them to your customers and get more orders so without any direct investment.

6. Create a client-friend program. You can invent a point system or by purchasing tickets so that when your client gather 10 tickets or a certain number of points you can present him a gift or a special discount on your next purchase. Submitting a promotional ticket every time you place an order helps to remember that if you are buying, before long will have an extra benefit on your part.

7. “Pay” for referrals. Everyone knows someone who is interested in your product. And if you have a portfolio of 50 healthy and satisfied customers, you can let them know that for every 2 clients you refer, will be presenting him with a 5% discount on your purchase. If you know calculate, will invest a small percentage but you will soon see increased your wallet with the corresponding increase in sales over the medium term.

8. Improving the presentation of your product. We know that the product enters the eye. ” If it looks good, it sells better. If it looks bad, it will be harder to place. Many times we can increase our sales indices with only paying attention to detail and improve the visual presentation of our products. And if your business is service, then it means the product are you or your employees and sometimes improve the presentation and personal attention from them to the client may encourage more sales.

9. Become a genius of incremental sales. This is a very subtle strategy to triple your sales. Is to offer your customer a product at a price X when it is ordered, then you offer an improvement to the product and for only a small difference in price. Example. Hamburger restaurants offer you a combo for $ 2.50 and when you ask the cashier what you said with a smile: “Lord, I can just change the 0.25 medium drink a large drink ….” “And who refuses to pay only 0.25 cents? I love this super strategy to increase sales. You can do it with food, with services, with cars, with whatever you want, just depends on your creativity.

10. Find treasures marketing muscle in the minds of your employees. This last tip is about people who are around you and that moves your business everyday. From the secretary to delivering orders. Everyone has great ideas or solutions to problems they have seen and if you ask them, you get a lot of potential ideas. Why not join them and create synergy a good brainstorming to find ways to sell more.

As you can see, improving your sales has more to do with creativity and work with more investment or cost. Most times we do not sell more simply because we encourage our customers to offer or suggest the benefits to increase their orders.

If you take several hours to creatively develop these ideas in your hand you’ll soon have valuable strategies that will translate into $ $ in your pocket.

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/10-tips-to-triple-your-sales.htm/feed 0 Business Ideas 2011 Part II http://www.jeffhenriquez.com/business-ideas-2011-part-ii.htm http://www.jeffhenriquez.com/business-ideas-2011-part-ii.htm#comments Mon, 03 Jan 2011 05:48:55 +0000 Jessica http://www.jeffhenriquez.com/?p=444 Business Ideas 2011As independent companies will be increasingly required to have a website to promote themselves, and create a good impression on consumers.

Reason, another good deal for this 2011, could be to provide service web design especially for businesses and independent.

Of course not all would be designing the website, but you may also provide, for example, the advisory service in the maintenance of the site, the advisory service in customer service, advice on Internet marketing and promotion in positioning in search engines.Personal Trainer

A trend that has been going on for some years, but that seems to gain more strength in this 2011, is to lead a healthy life and consciousness that one of the main ways of achieving this is to practice exercises consistently.

People want to do more exercises, however, are becoming more demanding and no longer want to go to the gym to do the same exercises you all do, but want to have a personal trainer at his side that makes them do exercises according to their physical and their needs, and that is always with them and motivate them permanently.

So the next idea for this 2011 business is to provide the personal trainer service.

To become a personal trainer and have more opportunities to hire you need to take some courses and get a certificate.

However, if you do not have the knowledge, desire, or time to become a personal trainer, an alternative is that you create a personal training academy, and taking the opportunity that this business will show this year.

Marketing of electric vehicles

Another trend that is already being given a few years ago, but copper is also expected to more strongly in this 2011, is the interest in protecting the environment, and preference for a product that will not contaminate it.

As another idea of this profitable business for 2011, could be the marketing of electric vehicles.

Electric vehicles have almost the same functionality as the vehicles that use gasoline or oil, with the difference that emit no noise or polluting gases, and generate wastes such as oils and filters that also pollute the environment.

Electric vehicles are already being manufactured and used in various parts of the world, so for your electric vehicle business enough that you contact a foreign supplier, and start to import vehicles.

Also, electric vehicles are not only talking about cars, but if you do not have enough capital to start selling electric cars, you could start your business with electric motorcycles or even bicycles.

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/business-ideas-2011-part-ii.htm/feed 0 Media News You Can Use http://www.jeffhenriquez.com/media-news-you-can-use.htm http://www.jeffhenriquez.com/media-news-you-can-use.htm#comments Thu, 21 Oct 2010 05:54:44 +0000 Jacquine Angelina http://www.jeffhenriquez.com/?p=283 There are definite advantages to reading media news if you are in the media and/or marketing industry. There are several websites available that are updated daily with new ports and stories regarding the media and marketing from local UK sources to global sources. The news covers everything from media people to media events that are noteworthy.

Media news is only useful if it is conveniently organized in categories which are easily search-able. The most read categories typically include headlines, blogs from media insiders, public opinion, and stories about media moguls. Many media news websites make their stories available to bookmark on social media sites, print or e-mail to a friend.

Marketing news websites are equally important to those in the advertising industry. These websites cover high profile advertising agencies that have landed important new clients, promotions, and they typically have profiles available for many different advertising agencies in case someone is looking for an advertising agency that specialized in certain channels.

Online news for specific industries is becoming a major business model. Online news has the advantage of being able to offer their customers archived articles and search features, something printed marketing news could never do. Online news websites also give small marketing and media companies the chance to have an online presence, another advantage online news has over printed news.

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/media-news-you-can-use.htm/feed 0 Marketing analysis http://www.jeffhenriquez.com/marketing-analysis.htm http://www.jeffhenriquez.com/marketing-analysis.htm#comments Sat, 24 Jul 2010 06:58:10 +0000 Clarissa Smith http://www.jeffhenriquez.com/?p=185 Marketing analysis

It’s time to take advantage of these tools, focusing on the evaluation of user habits, with doses ingenious and creative work.

The domestic majors occupy almost all the salmon pages of traditional newspapers. Mergers, divestment of property assets, capital or serious rumors of large business operations, are the daily content that readers flicking between disbelief of information and speed due to the limited impact on their daily lives.

The limited impact of current SME

The context is totally different from the national business community and therefore of reality that is tangible in the streets. 99% of companies in this country are in the group of SMEs, which collides with the reality of information. This aspect underlies the existing ballast in the field of productivity in the work cycle.

The short-term approach is the protagonist of the business world, so almost all small and medium entrepreneurs to invest for the sole purpose of selling, pushing other issues to the shelf of things to do.

Among the tasks forgotten, is the innovations and new trends in marketing and sales strategies. Unfortunately, the bet, translated into investments in these areas, are negligible. In many parts of Spain, working with a marketing around the house, while in the business world powers continually reinvent themselves, with an astonishing speed and efficiency.

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/marketing-analysis.htm/feed 1 Business Plans http://www.jeffhenriquez.com/business-plans.htm http://www.jeffhenriquez.com/business-plans.htm#comments Thu, 25 Mar 2010 09:42:02 +0000 astrid http://www.jeffhenriquez.com/?p=8 Busines plans

Can be defined as a document that will reflect the contents of a business project that aims to implement, and expand the definition of the idea to develop concrete ways to implement it.

Therefore, the basic tools to track business development, forecasting and analyzing and comparing the results. In addition, when applying for any type of cooperation, assistance or financial support, The Business Plan will be a business project finance business card, or prospective partner institutions, placing further demonstrate the thoroughness and professionalism promoter.

Next we see the outline of the possibility of a business plan:

1.-Business project objectives and presentation of the promoter

* Definition of the general characteristics of the project to start
* Summary of project: total investment, personal and external resources, estimated sales, estimated, location …
* Provide promoters: training, business experience …

2.-Business activity: the product or service

* Determine the characteristics of the product or service that would be a business enterprise
* The market can be targeted and needs covering
* Distinguishing characteristics of the products or services from competitors
* Rules governing the manufacture or marketing of products or provision of services
* Legal protection

3.-Market

* The definition of a market that will target the products or services: size, location, use, structures, types of customers, actual and potential market
* Forecasts for market development
* Competition: identification of competing firms, the same characteristics, market position, profits and losses from products or services with those of competitors, this reaction the market entrance of new companies …
* Participation in the market provided

4.-Marketing

* Presentation of products or services
* Setting the selling price
* Market penetration, distribution channels, sales network …
* Promotion, advertising, catalogs, discount …
* Sales Forecasting
* Warranty, service, after sales service …

5.-Production

* Determination of the manufacturing process
* The selection of facilities and equipment
* Provisioning, raw materials, suppliers, supply base …
* Inventory management, raw materials, intermediate products …
* Quality Control

6.-Location

* Criteria location
* Land, buildings and facilities
* Transportation and Infrastructure
* Public support for location

7.-Individual

* Jobs to create
* Grade distribution and allocation of responsibilities
* Profiles of people to hire, knowledge, experience …
* Recruiting
* Work forms
* Forecasts of employment growth

8.-Funding

* Economy project requirements, personal and external resources, public support …
* Identification and selection of funding sources; formal banking, private banking, leasing companies …
* Financial plan, project investment, projected pension income, balance pension …
* Return on projects

9.-formal aspects of the project

* More legal form
* Administrative procedures for doing
* The task of the company’s accounting, tax, labor ….

Possibility Related Posts:

]]> http://www.jeffhenriquez.com/business-plans.htm/feed 2