Marketing Habits
Each company has developed practices in marketing your company every time you have to achieve certain goals but not programmed in plans. For example, when the moon was a loose collection and phone calls to customers when they come resellers and working in geographical areas not included as an item contact us for publishing magazines, etc.
When I asked them to develop custom marketing consulting firm, always oriented to communications, broadcasting, advertising and image, given the confusion that marketing is synonymous with advertising. However, this action is not framed in the plan or measure the impact of the results or if they are positive or negative.
That is why it is very important that the company continues a marketing plan to support and assist project management, or in accordance with business vision.
Some examples of actions that should always be followed, and constantly, (for this I recommend a PDA or something like Outlook’s office who can get free internet on a regular basis to give notice of any action)
* At 5 per month to make changes to the web.
* Quarterly Review pricing strategy based on cost, competition and customer perception of value for money.
* Two times a year examining the circulation of these journals are published and to recognize when to reach the final consumers or intermediaries, to create new publications.
* Two times a month to make the trip to the sales center.
* Any X-term study what your competitors are doing.
All these actions are always focused on not forgetting 4 p’s of marketing, development issues and actions to be taken as a habit to keep them in the habit of always and optimize so that the arrival at the potential market.